:root {
  --ink: #14201c;
  --ink-soft: #3a4a43;
  --mist: #e6ebe8;
  --mist-deep: #d5ddd8;
  --paper: #f4f7f5;
  --stage: #1b2e28;
  --stage-deep: #0f1a16;
  --signal: #ff4b2b;
  --signal-soft: #ff7a62;
  --line: rgba(20, 32, 28, 0.14);
  --line-light: rgba(244, 247, 245, 0.16);
  --header-h: 4.25rem;
  --space: clamp(1.25rem, 3.5vw, 2.75rem);
  --max: 72rem;
  --ease: cubic-bezier(0.22, 1, 0.36, 1);
  --font-display: "Syne", system-ui, sans-serif;
  --font-serif: "Fraunces", Georgia, serif;
  --font-body: "Figtree", system-ui, sans-serif;
}

*,
*::before,
*::after {
  box-sizing: border-box;
}

html {
  scroll-behavior: smooth;
  scroll-padding-top: calc(var(--header-h) + 0.75rem);
}

body {
  margin: 0;
  color: var(--ink);
  background: var(--mist);
  font-family: var(--font-body);
  font-size: clamp(1rem, 0.95rem + 0.25vw, 1.125rem);
  line-height: 1.55;
  -webkit-font-smoothing: antialiased;
  text-rendering: optimizeLegibility;
  overflow-x: hidden;
}

img {
  max-width: 100%;
  display: block;
}

a {
  color: inherit;
  text-decoration: none;
}

button {
  font: inherit;
  color: inherit;
  background: none;
  border: 0;
  cursor: pointer;
}

h1,
h2,
h3,
h4 {
  margin: 0;
  line-height: 1.08;
  letter-spacing: -0.03em;
}

p {
  margin: 0;
}

.noise {
  pointer-events: none;
  position: fixed;
  inset: 0;
  z-index: 80;
  opacity: 0.045;
  background-image: url("data:image/svg+xml,%3Csvg viewBox='0 0 200 200' xmlns='http://www.w3.org/2000/svg'%3E%3Cfilter id='n'%3E%3CfeTurbulence type='fractalNoise' baseFrequency='0.85' numOctaves='4' stitchTiles='stitch'/%3E%3C/filter%3E%3Crect width='100%25' height='100%25' filter='url(%23n)'/%3E%3C/svg%3E");
}

.site-header {
  position: fixed;
  inset: 0 0 auto;
  z-index: 60;
  display: flex;
  align-items: center;
  justify-content: space-between;
  gap: 1rem;
  min-height: var(--header-h);
  padding: 0.85rem var(--space);
  background: rgba(230, 235, 232, 0.72);
  backdrop-filter: blur(14px);
  border-bottom: 1px solid transparent;
  transition: background 0.35s var(--ease), border-color 0.35s var(--ease), color 0.35s var(--ease);
}

.site-header.is-scrolled {
  border-bottom-color: var(--line);
}

.site-header.is-over-hero {
  background: rgba(15, 26, 22, 0.28);
  color: var(--paper);
  border-bottom-color: transparent;
}

.logo {
  display: inline-flex;
  align-items: center;
  gap: 0.7rem;
  font-family: var(--font-display);
  font-weight: 700;
  letter-spacing: -0.02em;
}

.logo-mark {
  display: grid;
  place-items: center;
  width: 2.25rem;
  height: 2.25rem;
  border: 1.5px solid currentColor;
  font-size: 0.72rem;
  letter-spacing: 0.08em;
}

.logo-text {
  font-size: 0.95rem;
}

.nav-desktop {
  display: none;
  gap: 1.75rem;
  font-size: 0.92rem;
  font-weight: 600;
}

.nav-desktop a {
  position: relative;
}

.nav-desktop a::after {
  content: "";
  position: absolute;
  left: 0;
  bottom: -0.25rem;
  width: 100%;
  height: 1.5px;
  background: currentColor;
  transform: scaleX(0);
  transform-origin: left;
  transition: transform 0.35s var(--ease);
}

.nav-desktop a:hover::after,
.nav-desktop a:focus-visible::after {
  transform: scaleX(1);
}

.menu-btn {
  display: inline-flex;
  align-items: center;
  gap: 0.55rem;
  font-family: var(--font-display);
  font-weight: 700;
  font-size: 0.85rem;
  letter-spacing: 0.08em;
  text-transform: uppercase;
}

.menu-btn i {
  width: 1.15rem;
  height: 1.5px;
  background: currentColor;
  box-shadow: 0 0.35rem 0 currentColor, 0 -0.35rem 0 currentColor;
}

.mobile-nav {
  position: fixed;
  inset: var(--header-h) 0 0;
  z-index: 55;
  display: none;
  align-content: start;
  gap: 0.35rem;
  padding: 1.5rem var(--space) 2rem;
  background: var(--stage-deep);
  color: var(--paper);
  transform: translateY(-8%);
  opacity: 0;
  transition: transform 0.45s var(--ease), opacity 0.35s var(--ease);
}

.mobile-nav.is-open {
  display: grid;
  transform: translateY(0);
  opacity: 1;
}

.mobile-nav a {
  font-family: var(--font-display);
  font-weight: 700;
  font-size: clamp(1.8rem, 7vw, 2.6rem);
  letter-spacing: -0.03em;
  padding: 0.35rem 0;
  border-bottom: 1px solid var(--line-light);
}

.mobile-cta {
  margin-top: 1.25rem;
  border-bottom: 0 !important;
  color: var(--signal-soft) !important;
  font-size: 1.15rem !important;
}

.eyebrow {
  margin: 0 0 0.85rem;
  font-family: var(--font-display);
  font-size: 0.72rem;
  font-weight: 700;
  letter-spacing: 0.16em;
  text-transform: uppercase;
  opacity: 0.72;
}

.lede {
  max-width: 38rem;
  color: var(--ink-soft);
}

.btn {
  display: inline-flex;
  align-items: center;
  justify-content: center;
  min-height: 3rem;
  padding: 0.75rem 1.35rem;
  font-family: var(--font-display);
  font-weight: 700;
  font-size: 0.92rem;
  letter-spacing: -0.01em;
  transition: transform 0.25s var(--ease), background 0.25s var(--ease), color 0.25s var(--ease), border-color 0.25s var(--ease);
}

.btn:hover,
.btn:focus-visible {
  transform: translateY(-2px);
}

.btn-primary {
  background: var(--signal);
  color: #fff;
}

.btn-ghost {
  border: 1.5px solid currentColor;
}

.hero {
  position: relative;
  min-height: 100svh;
  display: grid;
  align-items: end;
  color: var(--paper);
  overflow-x: clip;
  overflow-y: visible;
}

.hero-media {
  position: absolute;
  inset: 0;
}

.hero-media img {
  width: 100%;
  height: 100%;
  object-fit: cover;
  transform: scale(1.04);
  animation: heroDrift 18s var(--ease) infinite alternate;
}

.hero-veil {
  position: absolute;
  inset: 0;
  background:
    linear-gradient(180deg, rgba(15, 26, 22, 0.35) 0%, rgba(15, 26, 22, 0.22) 38%, rgba(15, 26, 22, 0.88) 100%),
    radial-gradient(120% 80% at 80% 0%, rgba(255, 75, 43, 0.28), transparent 55%),
    linear-gradient(115deg, rgba(27, 46, 40, 0.55), transparent 48%);
}

.hero-shell {
  position: relative;
  z-index: 2;
  width: min(100%, var(--max));
  margin: 0 auto;
  padding: calc(var(--header-h) + 2.5rem) var(--space) 5rem;
  display: block;
}

.hero-content {
  min-width: 0;
}

.brand-hero {
  display: grid;
  font-family: var(--font-display);
  font-weight: 800;
  font-size: clamp(2.75rem, 10.5vw, 8.5rem);
  line-height: 0.88;
  letter-spacing: -0.055em;
  text-transform: uppercase;
  margin-bottom: 1.35rem;
}

.brand-hero span:last-child {
  color: var(--signal-soft);
}

.hero-line {
  max-width: 18ch;
  font-family: var(--font-serif);
  font-size: clamp(1.45rem, 3.6vw, 2.35rem);
  font-weight: 500;
  line-height: 1.2;
  margin-bottom: 0.9rem;
}

.hero-sub {
  max-width: 34rem;
  color: rgba(244, 247, 245, 0.82);
  margin-bottom: 1.75rem;
}

.hero-actions {
  display: flex;
  flex-wrap: wrap;
  gap: 0.75rem;
}

.hero-scroll {
  position: absolute;
  right: var(--space);
  bottom: 1.5rem;
  z-index: 2;
  display: none;
  align-items: center;
  gap: 0.75rem;
  font-size: 0.72rem;
  letter-spacing: 0.14em;
  text-transform: uppercase;
  opacity: 0.75;
}

.hero-scroll-line {
  width: 3.5rem;
  height: 1px;
  background: currentColor;
  transform-origin: left;
  animation: scrollPulse 1.8s ease-in-out infinite;
}

.metrics {
  background: var(--stage);
  color: var(--paper);
  border-top: 1px solid rgba(255, 75, 43, 0.45);
}

.metrics-track {
  width: min(100%, var(--max));
  margin: 0 auto;
  padding: 1.75rem var(--space);
  display: grid;
  grid-template-columns: repeat(2, minmax(0, 1fr));
  gap: 1.25rem 1rem;
}

.metrics-track strong {
  display: block;
  font-family: var(--font-display);
  font-size: clamp(1.8rem, 5vw, 2.6rem);
  font-weight: 800;
  letter-spacing: -0.04em;
  line-height: 1;
  margin-bottom: 0.35rem;
}

.metrics-track span {
  font-size: 0.78rem;
  letter-spacing: 0.1em;
  text-transform: uppercase;
  opacity: 0.7;
}

.work,
.profile,
.contact,
.takeaway {
  width: min(100%, var(--max));
  margin: 0 auto;
  padding: clamp(3.5rem, 8vw, 6.5rem) var(--space);
}

.section-head {
  margin-bottom: clamp(2rem, 5vw, 3.25rem);
}

.section-head h2,
.takeaway h2,
.profile h2,
.contact h2 {
  font-family: var(--font-serif);
  font-size: clamp(2rem, 5.5vw, 3.6rem);
  font-weight: 500;
  max-width: 16ch;
  margin-bottom: 0.85rem;
}

.case-index {
  list-style: none;
  margin: 0 0 clamp(3rem, 8vw, 5rem);
  padding: 0;
  border-top: 1px solid var(--line);
}

.case-index a {
  display: grid;
  grid-template-columns: auto 1fr auto;
  gap: 0.85rem 1rem;
  align-items: baseline;
  padding: 1.15rem 0;
  border-bottom: 1px solid var(--line);
  transition: color 0.25s var(--ease), padding-left 0.35s var(--ease);
}

.case-index a:hover,
.case-index a:focus-visible {
  color: var(--signal);
  padding-left: 0.35rem;
}

.case-num {
  font-family: var(--font-display);
  font-weight: 800;
  font-size: 0.85rem;
  letter-spacing: 0.08em;
}

.case-meta {
  display: grid;
  gap: 0.2rem;
}

.case-meta strong {
  font-family: var(--font-display);
  font-size: clamp(1.05rem, 2.5vw, 1.35rem);
  font-weight: 700;
  letter-spacing: -0.02em;
}

.case-meta em {
  font-style: normal;
  color: var(--ink-soft);
  font-size: 0.92rem;
}

.case-arrow {
  font-size: 1.2rem;
  opacity: 0.55;
}

.case {
  padding: clamp(2rem, 5vw, 3.25rem) 0;
  border-top: 1px solid var(--line);
}

.case-header {
  margin-bottom: 1.5rem;
}

.case-kicker {
  margin: 0 0 0.85rem;
  font-family: var(--font-display);
  font-size: 0.72rem;
  font-weight: 700;
  letter-spacing: 0.12em;
  text-transform: uppercase;
  color: var(--ink-soft);
}

.case h3 {
  font-family: var(--font-serif);
  font-size: clamp(1.55rem, 3.8vw, 2.45rem);
  font-weight: 500;
  max-width: 22ch;
}

.case-grid {
  display: grid;
  gap: 1.5rem;
  margin-bottom: 1.75rem;
}

.case h4 {
  font-family: var(--font-display);
  font-size: 0.78rem;
  letter-spacing: 0.12em;
  text-transform: uppercase;
  margin-bottom: 0.55rem;
}

.case-body,
.case-grid p,
.case-visual-copy > p,
.profile-copy > p {
  color: var(--ink-soft);
  max-width: 42rem;
}

.case-note {
  margin-top: 1rem;
  font-size: 0.95rem;
}

.stat-row {
  display: grid;
  grid-template-columns: repeat(3, minmax(0, 1fr));
  gap: 1rem;
  margin: 0;
}

.stat-row dt {
  font-family: var(--font-display);
  font-size: clamp(1.5rem, 4vw, 2.1rem);
  font-weight: 800;
  letter-spacing: -0.04em;
}

.stat-row dd {
  margin: 0.2rem 0 0;
  font-size: 0.78rem;
  letter-spacing: 0.08em;
  text-transform: uppercase;
  color: var(--ink-soft);
}

.case-alt {
  background: linear-gradient(180deg, rgba(213, 221, 216, 0.55), transparent);
  margin-inline: calc(var(--space) * -1);
  padding-inline: var(--space);
}

.media-duo,
.media-feature,
.media-mosaic,
.gallery,
.video-row,
.logo-grid {
  display: grid;
  gap: 0.65rem;
  margin: 0 0 1.5rem;
}

.media-duo {
  grid-template-columns: 1fr;
}

.media-duo img,
.media-feature img,
.media-mosaic img,
.gallery img,
.banner-img,
.media-stack img,
.video-row video,
.report-figure img,
.profile-photo img {
  width: 100%;
  height: auto;
  object-fit: cover;
  background: var(--mist-deep);
}

.case-media {
  display: grid;
  gap: 1rem;
  margin: 0 0 1.5rem;
}

.case-media-01 {
  grid-template-columns: 1fr;
  align-items: start;
}

img.brand-mark {
  display: block;
  width: min(42vw, 11rem);
  max-width: 11rem;
  height: auto !important;
  aspect-ratio: auto;
  object-fit: contain !important;
  object-position: center;
  background: #fff;
  padding: 1rem 1.1rem;
  border: 1px solid var(--line);
}

img.brand-board {
  display: block;
  width: 100%;
  height: auto !important;
  max-height: none;
  aspect-ratio: auto;
  object-fit: contain !important;
  object-position: center top;
  background: #0f0f0f;
}

.video-frame {
  width: 100%;
  max-width: 52rem;
  background: #000;
  border: 1px solid var(--line);
  overflow: hidden;
}

.case-video {
  display: block;
  width: 100%;
  height: auto;
  aspect-ratio: 16 / 9;
  object-fit: cover;
  object-position: center;
  background: #000;
}

.case-media-01 .video-frame {
  max-width: 28rem;
}

.case-media-01 .case-video {
  aspect-ratio: 9 / 16;
  max-height: min(70vh, 36rem);
  object-fit: cover;
}

.media-stack {
  display: grid;
  gap: 0.65rem;
}

.video-row video {
  aspect-ratio: 16 / 9;
  object-fit: cover;
  background: #000;
}

.media-feature {
  grid-template-columns: 1fr;
}

.media-mosaic.mosaic-3 {
  grid-template-columns: repeat(2, minmax(0, 1fr));
}

.media-mosaic.mosaic-3 img:nth-child(3) {
  grid-column: 1 / -1;
  max-height: 28rem;
  object-position: center top;
}

.banner-img {
  margin-bottom: 1.25rem;
  max-height: 18rem;
  object-fit: cover;
}

.gallery {
  grid-template-columns: repeat(2, minmax(0, 1fr));
}

.gallery-dense img {
  aspect-ratio: 3 / 4;
}

.gallery-dense img:nth-child(10),
.gallery-dense img:nth-child(11),
.gallery-dense img:nth-child(12) {
  aspect-ratio: 16 / 11;
}

.video-row {
  grid-template-columns: 1fr;
  margin-top: 0.5rem;
}

.logo-grid {
  grid-template-columns: repeat(3, minmax(0, 1fr));
  align-items: center;
  gap: 0.75rem;
}

.logo-grid img {
  width: 100%;
  max-height: 4.5rem;
  object-fit: contain;
  background: rgba(255, 255, 255, 0.55);
  padding: 0.65rem;
}

.logo-tools {
  grid-template-columns: repeat(3, minmax(0, 1fr));
  max-width: 28rem;
}

.roster-caption {
  margin: -0.5rem 0 1rem;
  color: var(--ink-soft);
  font-size: 0.92rem;
}

.report-figure {
  margin: 1.75rem 0 0;
  max-width: 22rem;
}

.report-figure figcaption {
  margin-top: 0.55rem;
  font-size: 0.78rem;
  letter-spacing: 0.1em;
  text-transform: uppercase;
  color: var(--ink-soft);
}

.roster {
  display: flex;
  flex-wrap: wrap;
  gap: 0.55rem 0.7rem;
  margin-top: 1.5rem;
}

.roster span {
  font-size: 0.82rem;
  font-weight: 600;
  letter-spacing: 0.02em;
  border-bottom: 1.5px solid rgba(255, 75, 43, 0.45);
  padding-bottom: 0.15rem;
}

.roster-dense span {
  font-size: 0.78rem;
}

.case-visual {
  display: grid;
  gap: 1.5rem;
}

.case-visual-media {
  margin-inline: calc(var(--space) * -1);
  min-height: 14rem;
  overflow: hidden;
}

.case-visual-media img {
  width: 100%;
  height: 100%;
  min-height: 14rem;
  object-fit: cover;
  filter: saturate(0.85) contrast(1.05);
}

.takeaway {
  text-align: left;
}

.takeaway h2 {
  max-width: 18ch;
}

.profile {
  background: var(--stage);
  color: var(--paper);
  width: 100%;
  max-width: none;
  padding-inline: 0;
}

.profile-layout {
  width: min(100%, var(--max));
  margin: 0 auto;
  padding: clamp(3.5rem, 8vw, 6.5rem) var(--space);
  display: grid;
  gap: 2rem;
}

.profile-photo {
  margin: 0;
  overflow: hidden;
  border: 1px solid var(--line-light);
  max-width: 22rem;
}

.profile-photo img {
  aspect-ratio: 3 / 4;
  object-position: center top;
}

.profile .eyebrow {
  opacity: 0.65;
}

.profile-copy > p {
  color: rgba(244, 247, 245, 0.78);
  margin-bottom: 1.75rem;
}

.profile-aside {
  display: grid;
  gap: 2rem;
  padding-top: 1.25rem;
  border-top: 1px solid var(--line-light);
}

.profile-aside h3 {
  font-family: var(--font-display);
  font-size: 0.75rem;
  letter-spacing: 0.14em;
  text-transform: uppercase;
  margin-bottom: 0.85rem;
  color: var(--signal-soft);
}

.profile-aside p,
.profile-aside li {
  color: rgba(244, 247, 245, 0.82);
  font-size: 0.98rem;
}

.profile-aside ul {
  list-style: none;
  margin: 0;
  padding: 0;
  display: grid;
  gap: 0.65rem;
}

.contact-links {
  display: grid;
  gap: 0.85rem;
  margin-top: 2rem;
}

.contact-links a {
  display: grid;
  gap: 0.2rem;
  padding: 1rem 0;
  border-bottom: 1px solid var(--line);
  transition: color 0.25s var(--ease);
}

.contact-links a:hover,
.contact-links a:focus-visible {
  color: var(--signal);
}

.contact-links span {
  font-family: var(--font-display);
  font-size: 0.72rem;
  font-weight: 700;
  letter-spacing: 0.14em;
  text-transform: uppercase;
  opacity: 0.65;
}

.contact-links strong {
  font-family: var(--font-display);
  font-size: clamp(1.05rem, 2.8vw, 1.45rem);
  font-weight: 700;
  letter-spacing: -0.02em;
  word-break: break-word;
}

.site-footer {
  display: flex;
  flex-wrap: wrap;
  justify-content: space-between;
  gap: 0.75rem;
  padding: 1.35rem var(--space) 1.75rem;
  border-top: 1px solid var(--line);
  font-size: 0.85rem;
  color: var(--ink-soft);
}

.footer-clock {
  font-variant-numeric: tabular-nums;
  letter-spacing: 0.08em;
}

[data-reveal] {
  opacity: 0;
  transform: translateY(1.25rem);
  transition: opacity 0.8s var(--ease), transform 0.8s var(--ease);
}

[data-reveal].is-in {
  opacity: 1;
  transform: none;
}

@keyframes heroDrift {
  from {
    transform: scale(1.04) translate3d(0, 0, 0);
  }
  to {
    transform: scale(1.1) translate3d(-1.5%, 1%, 0);
  }
}

@keyframes scrollPulse {
  0%,
  100% {
    transform: scaleX(0.35);
    opacity: 0.4;
  }
  50% {
    transform: scaleX(1);
    opacity: 1;
  }
}

@media (min-width: 640px) {
  .metrics-track {
    grid-template-columns: repeat(4, minmax(0, 1fr));
    padding-block: 2rem;
  }

  .case-index a {
    grid-template-columns: 3.5rem 1fr auto;
    align-items: center;
  }

  .case-meta {
    grid-template-columns: minmax(10rem, 15rem) 1fr;
    align-items: baseline;
    gap: 1rem;
  }

  .media-duo {
    grid-template-columns: 1fr 1fr;
    align-items: start;
  }

  .media-duo img {
    aspect-ratio: 3 / 4;
    object-fit: cover;
    max-height: 34rem;
  }

  .gallery {
    grid-template-columns: repeat(3, minmax(0, 1fr));
  }

  .video-row {
    grid-template-columns: repeat(2, minmax(0, 1fr));
  }

  .logo-grid {
    grid-template-columns: repeat(4, minmax(0, 1fr));
  }

  .media-mosaic.mosaic-3 {
    grid-template-columns: repeat(6, minmax(0, 1fr));
  }

  .media-mosaic.mosaic-3 img:nth-child(1),
  .media-mosaic.mosaic-3 img:nth-child(2) {
    grid-column: span 3;
  }

  .media-mosaic.mosaic-3 img:nth-child(3) {
    grid-column: span 2;
    max-height: none;
  }

  .media-mosaic.mosaic-3 img:nth-child(4),
  .media-mosaic.mosaic-3 img:nth-child(5) {
    grid-column: span 2;
  }
}

@media (min-width: 768px) {
  .nav-desktop {
    display: flex;
  }

  .menu-btn {
    display: none;
  }

  .mobile-nav {
    display: none !important;
  }

  .hero-scroll {
    display: inline-flex;
  }
  .hero-shell {
    padding-bottom: 6rem;
  }

  .case-media-01 {
    grid-template-columns: minmax(7rem, 10rem) minmax(0, 1fr);
    gap: 1rem 1.1rem;
    align-items: start;
  }

  .case-media-01 .video-frame {
    grid-column: 1 / -1;
    max-width: none;
  }

  .case-grid {
    grid-template-columns: 1fr 1fr;
    gap: 2rem;
  }

  .profile-layout {
    grid-template-columns: minmax(14rem, 20rem) 1fr;
    gap: 3rem;
    align-items: start;
  }

  .profile-photo {
    max-width: none;
  }

  .profile-aside {
    border-top: 1px solid var(--line-light);
    padding-top: 1.25rem;
  }
}

@media (min-width: 1024px) {
  .gallery {
    grid-template-columns: repeat(4, minmax(0, 1fr));
  }

  .video-row {
    grid-template-columns: repeat(3, minmax(0, 1fr));
  }

  .logo-grid {
    grid-template-columns: repeat(5, minmax(0, 1fr));
  }

  .contact-links {
    grid-template-columns: repeat(3, minmax(0, 1fr));
    gap: 1.5rem;
  }

  .contact-links a {
    border-bottom: 0;
    border-top: 1px solid var(--line);
    padding-top: 1.15rem;
  }
}

@media (min-width: 1280px) {
  .brand-hero {
    font-size: clamp(6rem, 9vw, 9.5rem);
  }
  .case-media-01 {
    grid-template-columns: minmax(8rem, 12rem) minmax(0, 1fr);
  }
}

@media (max-width: 380px) {
  .hero-actions {
    width: 100%;
  }

  .hero-actions .btn {
    width: 100%;
  }

  .stat-row {
    grid-template-columns: 1fr;
  }
}

@media (prefers-reduced-motion: reduce) {
  html {
    scroll-behavior: auto;
  }

  *,
  *::before,
  *::after {
    animation-duration: 0.01ms !important;
    animation-iteration-count: 1 !important;
    transition-duration: 0.01ms !important;
  }

  [data-reveal] {
    opacity: 1;
    transform: none;
  }
}